“Design is the method of putting form and content together. Design just as art, has multiple definitions; there is no single definition. Design can be art, design can be aesthetics. Design is so simple, that is why it is so complicated.”
Paul Rand
The New art School is launching its first ever online masterclass. We are looking for 14 passionate and dedicated individuals who want to clarify and improve their skills, thinking and processes.
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We will be creating a live online class of fourteen (14) three (3) hour lessons. We will be clarifying the process of designing from idea to the final. You will be receiving individual one to one tuition as well as in the group. Because of the very small group, your progress, if you put the work in, will be tremendous.
Manifestos are powerful.
By publicly stating your views and intentions, you create a pact for taking action. Movements from Surrealism, Cubism, Futurism were all launched by manifestos. Whether we’re planning the launch of a major product or making an important call about a new hire, our principles serve as a touchstone for decision-making.
Developing a set of principles that you believe in and constantly strive to stand by is an invaluable tool. If you want to change the world, even in just a small way, creating a personal or business manifesto is a great place to start.
This workshop is designed to strengthen the sequential thinking ability of the participants using the traditional tools of design thinking of Heart, Heart, Eye coordination as pioneered by Herbert Bayer and many others.
The primary aim of this workshop is to unblock established ways of thinking, feeling and willing through a deep examination of their processes. If you are feeling stuck in your work or would like to have a solid foundation in creativity, then this workshop is for you.
What is Your Manifesto?
Do you have a personal manifesto that you’d like to share? How about a manifesto that you’ve always admired?
You will receive:
- 42 hours of tuition
- A minimum of one (1) and a maximum of three (3) hours extra bookable private tutorials.
- Tuition fees would normally be 2350 Euros however we are offering this course at a huge discount for 760 Euros.
About your teacher
Lefteris Heretakis MA RCA, aCSDf
Lefteris is a designer and a lecturer. Since 1996, Lefteris has worked as a visual communicator with a wide range of clients ranging from startups to multinationals. Since 2009 he has been teaching Visual Communication in Higher Education internationally. His reflexive research is focused on the real world challenges in education and the unprecedented shifts that have taken place over the past 20 years. Lefteris is the host of Design Education Talks podcast by the New Art School, founded in 2015 and Designers Talk podcast by the Chartered Society of Designers. Since 2019 Lefteris has also organised Design Education Forum, an international two day event that brings practitioners from all over the world, to share their teaching experience and their similarities and differences in teaching Art and Design at an international level, while rediscovering the common language of visual communication and proposing creative, direct and applicable solutions to the challenges that affect design education today.
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