Scott Choucino’s Product Photography Gear for All Budgets: From Beginner to Pro

Whether you’re just starting out or running a high-end studio, having the right gear for product photography can make or break your workflow. In a recent podcast, industry professionals broke down three setups tailored to different budgets: beginner (£500), mid-range (£4,000), and high-end (£40,000). Here’s a detailed guide to the recommended gear, why it matters, and how to prioritize upgrades for stunning product shots, no matter your budget.

We are in deep trouble, and it is up to the artists to speak.

We are in serious trouble. This is not rhetorical flair. It is not the alarmism of an academic or activist shouting into the void. It is the quiet, steady recognition that something essential has broken, not only in our political and economic systems, but in our cultural and spiritual lives.

Reimagining Design Education for a VUCA World

As #educators, our responsibility is to nurture transformative designers who not only respond to the challenges of a VUCA world but also shape it for the better. The world is waiting for #designers who are ready to lead, innovate, and make a difference.